I have fallen in love with Professor’ Galloway’s lectures and “Winners and Losers” videos on youtube. His lectures have caused me to change my outlook on brands and retail competition in the era of Amazon. His new book is a brilliant and insightful look at how Apple, Google, Amazon, and Facebook have appealed to our most basic needs and desires: Sex (Apple), God (Google), Consumption (Amazon), and Love (Facebook). It also made me change my mindset and stop thinking of Apple as a technology company. Apple is a luxury brand with margins on par with Ferrari. Some other quotes and observations from the book:

Amazon Link: https://amzn.to/3oqd9T2